Just Launched at Aldi and Already 82% Sold Through
RMS USA’s magnetic tile line, available exclusively at Aldi, is making waves in stores and online. In just five days, the 36-piece travel sets have gone viral, racking up over 1 million views and flying off shelves with an 82% sell-through rate. Priced under $10, these sets are winning over parents and influencers alike, with creators like @Alexandramcfly and @Fire_Barbie266 calling them an unbeatable value for summer travel and fun.
The Knowledge Factory travel tins are packed with more magnetic tiles than their competitors and are perfectly sized for on-the-go fun, as families gear up for summer vacation and travel season. “We had a feeling this one would be a massive hit, but the speed with which these have skyrocketed is surprising and exciting,” said Heather Wilson, Chief Brand Officer for RMS USA. “We’re proud of the quality we built into these sets, which is especially important for magnetic toys while achieving this very sharp price.”
RMS USA is known for its strong and long-standing relationships with its factories. These relationships allow the company to design and produce innovative, feature-packed products at value prices. The Travel Magnetic Tiles are a perfect example of what RMS is all about.
About RMS USA
RMS USA, a supplier of toys, games, and arts & crafts products, opened its US offices in 2008. Since 2018, the company has been led by second-generation leadership focused on growth and innovation while upholding its founding values. With overseas offices managing sourcing and quality control, RMS now has over a dozen brands on the shelves of major retailers, including Five Below, Walmart, and Target, as well as discount chains like Dollar Tree and Dollar General. The company prides itself on its innovative, on-trend designs and excellent service, making it a go-to supplier for over 40 years.