About RMS
RMS USA is a leading toy innovator of on-trend toys, games, and arts & crafts products based in North Andover, Massachusetts. With overseas offices managing sourcing and quality control, RMS now has over a dozen brands on the shelves of major retailers, including Five Below, Walmart, and Target, as well as discount chains like Dollar Tree and Dollar General.
With a legacy of excellence and speed to market, RMS has provided high-quality toys to children worldwide for over forty years and two generations. Their mission is to inspire joy and creativity through play while maintaining the highest standards of safety and value.
Job Description
RMS USA is seeking a strategic and experienced Director of Sales to lead and scale our sales organization. This is a full-time, 100% on-site role based in our North Andover, MA office with regular domestic travel to client locations, trade shows, and industry events. When not traveling, you will be expected to work from our North Andover headquarters daily.
The Director of Sales will oversee key retail partnerships, drive national sales strategy, and lead a growing sales team. This role reports directly to the VP of Sales and will play a pivotal role in expanding RMS's presence across major retailers while identifying new growth opportunities and strengthening long-term customer relationships.
Key Responsibilities
- Develop and implement the company's overall sales strategy to drive revenue growth and market expansion.
- Lead and manage the sales team, including Sales Managers and Associate Sales Managers.
- Build and maintain strong relationships with major retail partners and key decision-makers.
- Manage and optimize rep group partnerships to maximize retail coverage and drive performance across accounts.
- Identify new market opportunities, product categories, and distribution channels.
- Partner with the licensing team to identify retail placement opportunities for licensed products and align sales strategy with licensing growth initiatives.
- Partner with executive leadership on sales forecasting, budgeting, and long-term growth planning.
- Analyze market trends, retail performance, and competitive activity to inform strategic decisions.
- Collaborate with marketing, product development, and supply chain teams to ensure successful product launches and promotions.
- Represent RMS at major industry events, trade shows, and high-level customer meetings.
- Travel regularly to client sites to strengthen partnerships and drive account growth.
Qualifications
- Bachelor's degree in Business, Marketing, or related field.
- 8–12+ years of experience in sales leadership, preferably in consumer products, toys, or retail.
- Proven track record of managing large retail accounts and delivering significant revenue growth.
- Strong leadership experience managing and developing high-performing sales teams.
- Excellent negotiation, presentation, and relationship management skills.
- Strong analytical and strategic planning abilities.
- Ability to thrive in a fast-paced, entrepreneurial environment.
- Willingness to travel domestically on a regular basis.
What We Offer
- Competitive executive compensation with a performance-based bonus tied to revenue attainment.
- Comprehensive benefits package including health, dental, and vision insurance, retirement plan, and paid time off.
- Flexible scheduling between 7:00 AM and 7:00 PM, Monday through Friday.
Leadership role in a growing and innovative company with the opportunity to shape the future sales strategy of RMS.